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No two feet are the same - so why are shoes sold as pairs?

Size 7 Left, Size 8 Right - No Problem with IIFit!

An Australian first, Ascent Footwear is now selling a range of shoes in split sizes (mismatched pairs) to help customers find perfect fitting footwear.

In 2007, Ascent conducted a study of over 2,000 The Athlete‚Äôs Foot customers to find out are all two feet the same? Upon analysing this data we quickly discovered that the majority of the population did not have the same sized feet. This internal study matched similar findings done internationally - not all two feet are the same length and width*.

We are pleased to offer a range of shoes in the IIFit category so customers can find their perfect fit. The IIFit range of shoes can be sold as a traditional pair (size 7 left and size 7 right), a mismatched pair (size 7 left and size 8 right), or as an individual shoe (left or right).

Selling shoes as an individual size left and right rather than a traditional pair helps achieve a customised fit without the customer having to pay for a custom made shoe nor the wait as the shoes are available now.

With over 60% of the population having different sizes between their left and right feet, IIFit is the right solution to achieve the perfect fit. The IIFit range can also greatly assist those people with extra needs from their footwear; polio sufferers, diabetics and partial or full-foot amputees.

* (The High Incidence of Mismatched Feet in the Population, William A Rossi, The American Orthopaedic Foot and Ankle Society 1983 & The Futile Search for the Perfect Shoe Fit, William A Rossi, Journal of Testing and Evaluation 1988).


IIFit Infographic